Last month, this newsletter’s featured article was about how to sell energy or sustainability projects internally, to explain the value of a proposed project to the decision makers and get them to say yes. It got a lot of clicks (Thank you!), and I hope it gave you some good ideas to apply at your organization. With that in mind, I present more approaches and strategies to communicate the value of such projects. Much of this material derives from academic research conducted by Ann Dale and Rob Newell of Royal Roads University in Meeting the Climate Change Challenge (www.mc-3.ca).
Here they provide additional tips (with some interpretation from me) to help anybody communicate the need and benefits of performing energy and sustainability projects.
1. A picture is worth a thousand words
As discussed last month, it is critical to communicate the total value and benefits of a proposed project. While we engineers and scientists like to use numbers to express this, visual images could more effectively show (non-technical) decision makers the benefits of a proposed energy or sustainability project.
Visualization might include showing maps of where a company’s properties or manufacturing centers are located contrasted to nearest energy sources or water availability, etc., potentially demonstrating the future shortage or high cost of obtaining such resources. A map may be able to show vulnerable properties near bodies of water or in flood zones, demonstrating how they may be vulnerable to severe weather. Another example is showing pictures of transportation routes to and from key facilities and how vulnerable they may be to hurricanes, flooding, fires, and other disasters. For a municipality, a map can show vulnerable areas that would potentially need more resources unless preventive infrastructure upgrades can be implemented.
2. Demonstrate that your proposed project will benefit many departments
It is natural to focus the selling of a potential project on the benefits to one’s own group (after all, that’s what we focus our time) and/or the overall organization. However, it is also more effective to list specific benefits for other departments and how it may help them solve their problems. Remember, in the example I gave last month, I cited how efficient lighting will save a municipality significant costs (making the Treasurer happy), free maintenance workers to do other tasks (pleasing Public Works), and make downtown more inviting for people to shop and spend money (make the Mayor happy). Senior managers like to be able to solve multiple problems at once. Who wouldn’t like a project that can assist in addressing multiple problems and facilitate progress?
3. Success requires collaboration, which breeds more innovation
Sustainability and energy conservation are unique in that it takes many different skills for a program to work. No single expert or group has all the solutions for sustainability. Multiple specialties, such as engineering (electrical, mechanical, environmental, energy), legal, financial, product development, marketing, and social, must work as a team to accomplish all of the goals reliably. Sharing of multiple talents across departments and specialists outside the organization spurs innovation and success.
4. Look inward for valuable information
Some of the best sources of information about how a facility operates and how they can benefit are from those that work there. Yes, managers and directors. But also, “blue-collar” staff employees have valuable ideas, working there every day. I have worked on many environmental and energy projects where plant employees and Admins. have given me valuable information about the workings of the plant, office, etc. that was unknown to managers. Explaining to them your ideas to save the organization money or improve flexibility and sustainability will likely motivate them to provide such information to you and can provide additional benefits to work performance to share with managers.
5. Phrase such proposed project as “Win-Win” opportunities and as real
With all of this, there may still be skepticism among decision makers for sustainability and energy projects because they were not taught about this in school and/or have never faced an energy “crisis”. While this project may be proposed to avoid a crisis, the decision maker may not have served during an actual crisis, such as the Oil Embargo of the late 1970’s, to fully appreciate the impacts. Therefore, it is important to point out the implications and the risks involved in either not performing the project or doing so while “cutting corners.” Numerical estimates of potential money, prestige, markets, etc. lost by not performing the project at all or properly should be researched and included.
Decision makers sometimes fear being the “guinea pig.” Therefore, it is a good idea to document similar projects done by other organizations, including competitors, enabling the decision makers to realize this is not theoretical material, but real science that has worked in the “real world” and has benefited others.
CCES can help you or your group prepare proposals and presentations concerning energy, sustainability, and environmental projects for internal review and approval, highlighting the many and specific values that it can give your entity. And, of course, we can manage and implement the projects, too, to achieve those savings and benefits. We are here to help you succeed and meet your goals! Contact us today at karell@CCESworld.com or at 914-584-6720.
Nice article Marc!
Pingback: Nike Shox R2
Pingback: cost of Viagra 150mg
Pingback: Viagra 130mg pills
Pingback: how to purchase Viagra 25 mg
Pingback: Cialis 10mg tablet
Pingback: cost of Cialis 40 mg
Pingback: Cialis 20 mg prices
Pingback: Cialis 80 mg uk
Pingback: Cialis 40mg canada
Pingback: sildenafil 130 mg uk
Pingback: tadalafil 10mg without prescription
Pingback: levitra 60 mg for sale
Pingback: lasix 100 mg without a prescription
Pingback: furosemide 100 mg generic
Pingback: where can i buy propecia 1 mg
Pingback: lexapro 20mg price
Pingback: finasteride 5mg tablet
Pingback: abilify 10 mg tablet
Pingback: actos 30mg without a prescription
Pingback: where to buy aldactone 100 mg
Pingback: allegra 120 mg cost
Pingback: allopurinol 300mg without a prescription
Pingback: amaryl 4 mg otc
Pingback: cheapest amoxicillin 250mg
Pingback: ampicillin 250 mg united kingdom
Pingback: antabuse 500mg usa
Pingback: antivert 25 mg tablets
Pingback: arava 10 mg prices
Pingback: strattera 25 mg without a doctor prescription
Pingback: aricept 10mg cost
Pingback: arimidex 1mg price
Pingback: tamoxifen 10mg tablets
Pingback: where to buy ashwagandha 60caps
Pingback: where to buy atarax 25 mg
Pingback: augmentin 750/250mg pharmacy
Pingback: avapro 150 mg prices
Pingback: buy avodart 0,5 mg
Pingback: baclofen 25mg united states
Pingback: how to buy bactrim 800/160mg
Pingback: Biaxin 500mg united kingdom
Pingback: Premarin 0,3 mg usa
Pingback: buspar 10mg usa
Pingback: calcium carbonate 500 mg nz
Pingback: cardizem 60 mg nz
Pingback: casodex 50mg price
Pingback: catapres price
Pingback: ceftin 500mg without a prescription
Pingback: celebrex tablets
Pingback: where can i buy celexa 10mg
Pingback: cephalexin online
Pingback: how to purchase claritin 10 mg
Pingback: free slots online
Pingback: real money casino
Pingback: best slots to play online
Pingback: casino
Pingback: chumba casino
Pingback: hollywood casino online
Pingback: casino real money
Pingback: online slots
Pingback: online casino
Pingback: online slots real money
Pingback: car insurance quotes online
Pingback: best home and car insurance quotes companies
Pingback: best insurance rates
Pingback: car insurance quotes michigan
Pingback: autoinsurance
Pingback: car insurance quotes renewal
Pingback: best car insurance quotes for young drivers
Pingback: car insurance quotes
Pingback: car insurance quotes 21
Pingback: insurance rates
Pingback: personal loans no credit check
Pingback: best payday loans
Pingback: payday loans online payday loans
Pingback: installment loans near me
Pingback: instant quick loans online
Pingback: usa bad credit loans
Pingback: fast payday loan
Pingback: personal loan personal loans
Pingback: dosage of cbd oil for chronic pain
Pingback: cbd oil for pain thru amazon
Pingback: high cbd cannabis seeds for sale
Pingback: cbd in marijuana
Pingback: best cbd oil for cancer
Pingback: buy cbd oil
Pingback: pure cbd oil for pain relief
Pingback: what is the difference between hemp oil & cbd
Pingback: thoughtcloud cbd oil
Pingback: academic essay writing service
Pingback: professional paper writers
Pingback: discovery ed assignments
Pingback: free research paper writer
Pingback: essaywritingservices
Pingback: free paper writer
Pingback: online essay writing
Pingback: buy essay online safe
Pingback: essay writer reviews
Pingback: cleocin coupon
Pingback: buy clomid 25mg
Pingback: clonidine 0,1mg united states
Pingback: clozaril 100 mg without prescription
Pingback: colchicine 0,5mg australia
Pingback: symbicort inhaler no prescription
Pingback: combivent pharmacy
Pingback: coreg 25 mg australia
Pingback: compazine 5 mg cost
Pingback: coumadin 2 mg united kingdom
Pingback: how to purchase cozaar
Pingback: crestor online
Pingback: where can i buy cymbalta
Pingback: dapsone 1000caps tablets
Pingback: cost of ddavp 0.1 mg
Pingback: depakote cost
Pingback: cost of diamox
Pingback: differin 15g tablet
Pingback: cost of diltiazem
Pingback: doxycycline 100mg over the counter
Pingback: dramamine uk
Pingback: elavil prices
Pingback: where to buy erythromycin
Pingback: etodolac without a prescription
Pingback: flomax 0,4 mg coupon
Pingback: where can i buy flonase nasal spray
Pingback: cost of garcinia cambogia 100caps
Pingback: geodon australia
Pingback: hyzaar cost
Pingback: imdur united states
Pingback: cheap imitrex
Pingback: cheap imodium
Pingback: you could try here
Pingback: imuran 50 mg united states
Pingback: indocin pharmacy
Pingback: lamisil no prescription
Pingback: levaquin united kingdom
Pingback: lopid 300mg no prescription
Pingback: lopressor 50mg tablet
Pingback: luvox 100 mg pills
Pingback: cheapest macrobid 50 mg
Pingback: meclizine 25mg usa
Pingback: mestinon generic
Pingback: micardis without a prescription
Pingback: where to buy mobic 15mg
Pingback: where can i buy motrin
Pingback: nortriptyline purchase
Pingback: periactin united kingdom
Pingback: how to purchase phenergan 25 mg
Pingback: plaquenil 200mg pharmacy
Pingback: prednisolone 20mg medication
Pingback: how to buy prevacid
Pingback: prilosec tablets
Pingback: proair inhaler 100 mcg pills
Pingback: cheap procardia 30 mg
Pingback: proscar pharmacy
Pingback: protonix 40 mg online
Pingback: provigil usa
Pingback: pulmicort united states
Pingback: how to buy pyridium
Pingback: reglan 10 mg nz
Pingback: remeron 30mg united states
Pingback: retin-a cream 0.025% united kingdom
Pingback: revatio 20 mg no prescription
Pingback: risperdal 3 mg australia
Pingback: robaxin without a doctor prescription
Pingback: rogaine cheap
Pingback: cheapest seroquel 300 mg
Pingback: how to purchase singulair 10mg
Pingback: cost of skelaxin 400mg
Pingback: cheapest spiriva 9mcg
Pingback: where can i buy tenormin
Pingback: thorazine 100 mg no prescription
Pingback: toprol without prescription
Pingback: tricor 200 mg united kingdom
Pingback: valtrex 500 mg nz
Pingback: cost of verapamil 120 mg
Pingback: voltaren over the counter
Pingback: cheapest wellbutrin 150 mg
Pingback: zanaflex without a doctor prescription
Pingback: zocor 40 mg online pharmacy
Pingback: order zovirax 200 mg
Pingback: zyloprim 300mg tablets
Pingback: zyprexa 10mg cost
Pingback: where to buy zyvox
Pingback: sildenafil no prescription
Pingback: tadalafil tablets
Pingback: furosemide 100 mg medication
Pingback: escitalopram 10mg uk
Pingback: where can i buy aripiprazole
Pingback: pioglitazone prices
Pingback: buy spironolactone
Pingback: how to purchase fexofenadine 180 mg
Pingback: glimepiride 2mg prices
Pingback: buy meclizine
Pingback: leflunomide 20 mg no prescription
Pingback: atomoxetine online
Pingback: donepezil 10mg canada
Pingback: anastrozole 1mg medication
Pingback: irbesartan 150 mg usa
Pingback: dutasteride without a prescription
Pingback: olmesartan 40mg nz
Pingback: buspirone for sale
Pingback: clonidine 0.1mg uk
Pingback: cefuroxime uk
Pingback: citalopram purchase
Pingback: how to buy cephalexin
Pingback: ciprofloxacin 750 mg otc
Pingback: loratadine 10 mg without prescription
Pingback: clindamycin without a doctor prescription
Pingback: how to purchase clozapine
Pingback: prochlorperazine 5mg pills
Pingback: carvedilol australia
Pingback: warfarin prices
Pingback: rosuvastatin 10mg tablet
Pingback: divalproex without a doctor prescription
Pingback: cost of trazodone
Pingback: tolterodine nz
Pingback: acetazolamide over the counter
Pingback: fluconazole cheap
Pingback: phenytoin united states
Pingback: oxybutynin 2.5mg otc
Pingback: cheapest doxycycline
Pingback: bisacodyl no prescription
Pingback: venlafaxinemg medication
Pingback: amitriptyline 50 mg without a doctor prescription
Pingback: permethrin generic
Pingback: erythromycin tablet
Pingback: estradiol medication
Pingback: how to buy etodolac 400 mg
Pingback: tamsulosin 0.4mg price
Pingback: cheap alendronate
Pingback: nitrofurantoin purchase
Pingback: order hydrochlorothiazide
Pingback: isosorbide over the counter
Pingback: buy sumatriptan 50mg
Pingback: loperamide united kingdom
Pingback: azathioprine 50mg canada
Pingback: propranolol without prescription
Pingback: indomethacin pills
Pingback: lamotrigine tablets
Pingback: cheapest terbinafine
Pingback: cheap digoxinmg
Pingback: levofloxacin 250mg no prescription
Pingback: levothyroxine mcg without prescription
Pingback: atorvastatin 40mg medication
Pingback: gemfibrozil 300mg purchase
Pingback: metoprolol pills
Pingback: metoclopramide 10mg without prescription
Pingback: sildenafil prices canada
Pingback: pill buy tadalafil online india
Pingback: canadian viagra
Pingback: mandy flores viagra son
Pingback: how long is viagra good for australia
Pingback: 60 mg generic cialis
Pingback: how long is amoxicillin good for
Pingback: amoxicillin for impetigo
Pingback: azithromycin for cats
Pingback: generic celebrex
Pingback: celecoxib manufacturer
Pingback: keflex for uti
Pingback: cephalexin 500mg how many days
Pingback: savella vs cymbalta
Pingback: cymbalta and menda
Pingback: online pharmacy cialis 20 mg
Pingback: cialis pills for sale uk
Pingback: acheter levitra without prescription
Pingback: moore stepmom viagra problem
Pingback: cost for viagra 100mg
Pingback: levitra 20mg how to use australia
Pingback: buy online cialis generic
Pingback: viagra tablet buying low cost
Pingback: acheter viagra pfizer 100mg
Pingback: sildenafil 100mg price online
Pingback: purchase discount cialis online
Pingback: sildenafil citrate herbal
Pingback: cheap viagra express delivery
Pingback: viagra reviews reddit australia
Pingback: viagra 25mg review
Pingback: viagra acheter amazon
Pingback: how to buy cialis in mexico
Pingback: cialis generic france
Pingback: eumed order cialis generico online
Pingback: generic viagra cialis levitra cheap
Pingback: cialis generico 40 order
Pingback: orr cialis online australia
Pingback: how to buy generic cialis online
Pingback: cialis copay card
Pingback: buy original levitra online australia
Pingback: viagra mg doses south africa
Pingback: cialis otc italy
Pingback: fildena extra power 150
Pingback: buy stromectol canada
Pingback: cialis trial
Pingback: order viagra online
Pingback: tadalafil generic date
Pingback: women viagra
Pingback: tadalafil tablets uk
Pingback: walmart viagra
Pingback: cialis liquid dosage
Pingback: sildenafil viagra
Pingback: hydroxychloroquine 200 mg
Pingback: hydroxychloroquine over the counter in canada
Pingback: order stromectol for humans
Pingback: coupon for free cialis samples at walmart
Pingback: where to buy cialis online
Pingback: how to get a prescription for hydroxychloroquine online
Pingback: buy hydroxychloroquine
Pingback: kamagra 100mg generic
Pingback: cenforce soft 100
Pingback: kamagra from canada
Pingback: vidalista pill
Pingback: levitra patient assistance
Pingback: stromectol 12mg ca
Pingback: buy fildena 150mg online